Trends Report

Apply The Three Useful Archetypes Of Industry Analysts To Optimize Your AR Program

October 1st, 2014
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Laura Koetzle , Eric Brown , John Rymer , Michael Caputo

Summary

While industry analyst relations (AR) professionals may feel as if every analyst poses a unique challenge, Forrester provides a model with which AR teams can classify analysts into three useful archetypes — the client advocate, the product strategist, and the evangelist — to understand their value to vendors, their motivations, and their typical AR program requests.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.