Trends Report

Applying Sales Enablement Best Practices

Reference Customers For The Sales Enablement Automation Systems Forrester Wave™ Reveal Lessons That They've Learned

March 8th, 2017
Steven Wright, null
Steven Wright
Jacob Milender, null
Jacob Milender
With contributors:
Peter O'Neill , Matthew Camuso , Kara Hartig


In the first Forrester Wave on sales enablement automation (SEA) systems, we used 33 criteria to evaluate nine vendors. This report compiles the best practices, use cases, and struggles that SEA customers shared in conversations with Forrester during the evaluation process. Highlights include detailing various implementation processes, the benefits of recommendations when integrating SEA with the CRM, and strategies for helping business-to-business (B2B) marketing professionals adopt these systems.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.