Advanced Search

Save Or Share This Report

For B2B Marketing Professionals

Are Events Dead? Not If You're A Tech Buyer

Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

July 26, 2011

Primary author headshot

Authors

  • By Kim Celestre
  • with Peter Burris,
  • Zachary Reiss-Davis,
  • Eric Hsieh

Why Read This Report

Physical in-person events historically have been a crucial way for high-tech companies to communicate the value of products and services to customers and prospects. Forrester's Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers reveals the continuing power of events to influence business technology (BT) purchasing. Even with the advent of a myriad of new social and online marketing tactics, traditional events should remain a component of your marketing mix, potentially combined with a virtual event component.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Tools And Templates

Vendor Selection Aids

vendor selection icon
  • In-Person Events Increase In Importance During Vendor Selection

Table of Contents

  • Physical Events Matter To Your Audience
  • Consider Hybrid Events
  • RECOMMENDATIONS

  • Keep Doing In-Person Events; Leverage Them To Add Value To Online Initiatives
  • ALTERNATIVE VIEW

  • Tune Your Marketing Mix To Include A Variety Of New Sources
  • Supplemental Material
  • Related Research Documents

Recommended Research