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For B2C Marketing Professionals

Artificial Intelligence Transforms Marketing Performance Measurement

November 2, 2018

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Why Read This Report

Artificial Intelligence (AI) promises to make marketing faster, more targeted, and less manual. No process is better positioned to benefit from AI than the data-laden, time intensive work of marketing performance measurement. This report demystifies the current state of AI-driven marketing measurement tools available for B2C marketers and helps marketers advance their mindset, skills, and processes to support AI-driven marketing performance measurement.

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Table of Contents

  • Artificial Intelligence Makes Big Promises For Marketing Measurement
  • AI Enhances Marketing Performance Measurement
  • Future Proof AI-Driven Marketing Performance Measurement Efforts
  • Recommendations

  • Chart Your Course To Embrace AI-Driven Measurement
  • Supplemental Material
  • Related Research Documents

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