Trends Report

Artificial Intelligence Transforms Marketing Performance Measurement

November 2nd, 2018
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Brandon Purcell , Joe Stanhope , Srividya Sridharan , Brigitte Majewski , Jim Nail , Caitlin Wall , Christine Turley

Summary

Artificial Intelligence (AI) promises to make marketing faster, more targeted, and less manual. No process is better positioned to benefit from AI than the data-laden, time intensive work of marketing performance measurement. This report demystifies the current state of AI-driven marketing measurement tools available for B2C marketers and helps marketers advance their mindset, skills, and processes to support AI-driven marketing performance measurement.

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