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For B2C Marketing Professionals

Artificial Intelligence Transforms Marketing Performance Measurement

Continuous Improvement: The Marketing Measurement And Insights Playbook

November 2, 2018

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This is the Continuous Improvement report in The Marketing Measurement And Insights Playbook For 2019.

Why Read This Report

Artificial Intelligence (AI) promises to make marketing faster, more targeted, and less manual. No process is better positioned to benefit from AI than the data-laden, time intensive work of marketing performance measurement. This report demystifies the current state of AI-driven marketing measurement tools available for B2C marketers and helps marketers advance their mindset, skills, and processes to support AI-driven marketing performance measurement.

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Table of Contents

  • Artificial Intelligence Makes Big Promises For Marketing Measurement
  • AI Enhances Marketing Performance Measurement
  • Future Proof AI-Driven Marketing Performance Measurement Efforts
  • Recommendations

  • Chart Your Course To Embrace AI-Driven Measurement
  • Supplemental Material
  • Related Research Documents

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