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For B2C Marketing Professionals

Assess The Strength Of Your Marketing And CX Alliance

Assessment: The Experience-Led Marketing Playbook

February 18, 2021

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This is the Assessment report in The Experience-Led Marketing Playbook.

Why Read This Report

The quest for customer engagement has left marketers with mountains of data, bloated martech stacks, and distraught customers. With trust, privacy, and choice now driving buying decisions, marketers must reevaluate if they are customer-centric. To win, serve, and retain customers, companies must embrace experience-led marketing, where delivering empathy and value are as important as customer lifetime value. This assessment evaluates B2C marketers' experience-led maturity and explains how to improve collaboration between marketing and CX.

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Table of Contents

  • Experience-Led Marketing Requires Mastery Of Four Competencies
  • Blend Marketing And CX To Deliver Value And Build Trust
  • Recommendations

  • Give Your Business An Advantage With Integrated Marketing And CX
  • Supplemental Material
  • Related Research Documents

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