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For Customer Insights Professionals

Assess Your Customers' Personal Identity And Data Management Attributes

April 29, 2014

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Why Read This Report

Personal identity and data management (PIDM) changes the way marketers will communicate with their customers. But to understand how, customer insights (CI) professionals need to first understand the attitudes, behaviors, and expectations of their consumers as they relate to digital activity and personal security. This report uses Forrester's Consumer Technographics® research to describe eight different consumer personas and their various attitudes and behaviors relating to marketers' collection and use of personal data.

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Table of Contents

  • Consumer Skepticism About The Value Of Data Sharing Is Growing
  • Consumer Profiles Should Dictate Data Stewardship Approaches
  • recommendations

  • Use Technographics To Help Define Your PIDM Messaging Strategies
  • Supplemental Material
  • Related Research Documents

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