Trends Report

Avoid These 14 CX Misconceptions

March 19th, 2018
Rick Parrish, Vice President, Research Director
Rick Parrish Vice President, Research Director
Maxie Schmidt, VP, Principal Analyst
Maxie Schmidt VP, Principal Analyst
Kelly Price, null
Kelly Price
Ryan Hart, null
Ryan Hart
Andrew Hogan, null
Andrew Hogan
TJ Keitt, null
TJ Keitt
Faith Adams, null
Faith Adams
Samuel Stern, null
Samuel Stern
With contributors:
Harley Manning , William Willsea , Shayna Neuburg

Summary

To provide a great customer experience (CX) reliably and efficiently, companies must master all six competencies of CX management (CXM). However, misconceptions can cause even the most experienced CX professionals to stumble along the path to CXM maturity. In this report, we detail the most common misunderstandings and explain how CX professionals can get back on track.

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