Trends Report

B2B Channel Management In A Down Economy

The Good, The Bad, And The Ugly

February 2nd, 2009
Tim Harmon, null
Tim Harmon
With contributors:
Peter Burris , Emily Van Metre , Zachary Reiss-Davis

Summary

Vendors are responding to the economic slowdown with a wide range of channel management and channel marketing initiatives. Economic conditions dictate new approaches, in particular rethinking channel performance management and channel model innovation. As a result of both new action and inaction, we will see major shifts in channel value chains in 2009.

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