Skip to main content

Save or Share this Report

For B2B Marketing Professionals

B2B Marketers Fail At Paid Search

When Most Purchases Start With A Search — This Is Something You'll Want To Be Good At

October 25, 2018


Why Read This Report

If you are a B2B company, you are likely failing at search or at least have a lot room for improvement. This is a problem, considering most B2B purchases start with an online search. Forrester applied its search marketing review methodology to more than 100 paid search ads in five industries across B2B: technology, insurance, financial services, manufacturing, and healthcare. The majority of the ads we reviewed failed, and all industries have substantial room for improvement. This report helps B2B marketers better understand how to improve their paid search efforts.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Paid Search Matters For B2B Companies
  • Most B2B Paid Search Ads Miss The Mark
  • Every Industry Within B2B Can Improve Their Search Ads
  • Related Research Documents

Recommended Research