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For B2C Marketing Professionals

Benchmark 2007: Digital Home Foundations Grow

Home Networking: Early Adopters Opt For Wireless

October 30, 2007

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Authors

  • By Charles S. Golvin
  • with Ellen Daley,
  • Remy Fiorentino,
  • Heidi Shey

Why Read This Report

Home networks — the foundation of the digital home — continued to grow in penetration in the past year. Today 18% of North American households own a home network, a 12% increase over the previous year. Networked households are predominantly Early Adopters with high-speed access and multiple PCs, and they prefer wireless networking technology. Tech marketers pitching networked consumer electronic devices and new digital experiences need not wait — they have a robust market to target today.

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