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Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment

North American Consumer Technographics

July 23, 2008

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Why Read This Report

Twenty-one percent of North American adults work from home today, either as home-based business owners, by telecommuting, or when they take their company laptop home to work after hours. Home workers of all types show high levels of technology adoption — an important piece of information for technology vendors and service providers.

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Table of Contents

  • Home Workers Are A Prevalent And Tech-Savvy Group
  • Gen X Leads In Telecommuting
  • Supplemental Material

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