Data Overview Report

Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment

North American Consumer Technographics

July 23rd, 2008
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
Remy Fiorentino , Michelle de Lussanet , Dan Wilkos

Summary

Twenty-one percent of North American adults work from home today, either as home-based business owners, by telecommuting, or when they take their company laptop home to work after hours. Home workers of all types show high levels of technology adoption — an important piece of information for technology vendors and service providers.

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