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For CMO Professionals

Benchmark Your Marketing Innovation Culture

July 23, 2013

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Authors

  • By Bert DuMars
  • with David M. Cooperstein,
  • Alexandra Hayes

Why Read This Report

In May 2013, Forrester surveyed marketing leaders to get a pulse on their progress toward building a marketing innovation program and a culture of innovation within their organizations. The results show that most marketers are in the early stages of marketing innovation strategy, organization, and budget development and are pragmatic in their cultural approach. Read this report to understand how marketing organizations benchmark themselves and their maturity when it comes to marketing innovation strategy, organization, and budgets.

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Table of Contents

  • Impactful Marketing Innovation Must Climb The Prioritization List
  • Benchmark Your Organization On Four Cultures
  • recommendations

  • Focus On Organization And Budget To Lead Marketing Innovation