Summary
Digital banking strategy leaders aim to differentiate with services that meet or exceed customers' needs and expectations. To help them understand where they stand, we developed our Forrester Industry Wave™ methodology to measure what objectives a customer can achieve via a bank's apps and websites and how convenient the bank makes the experience for the customer. This report outlines how digital banking strategy teams can use Forrester's methodologies to gauge where they stand against their customers' needs and their competition.
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