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For B2C Marketing Professionals

Benchmarking Social Marketing Efforts In China In 2015

WeChat Earns The Top Spot In Both Adoption And Marketer Satisfaction As LinkedIn Enters The Chinese Market

January 21, 2016

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Why Read This Report

B2C marketers in China continue to invest in social marketing even though most don't know how their company's efforts stack up against the competition. Two years ago, we published a report benchmarking social marketing efforts in China; since then, consumer behaviors and the social media landscape have evolved significantly. B2C marketers can use this report to optimize their social marketing strategies by examining how their peers use key social platforms like WeChat and how satisfied they are with those platforms and key social tactics such as sponsoring social ads.

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Table of Contents

  • Chinese Marketers See Social's Potential But Are Not Totally Satisfied
  • Social Tactics And Platforms In China Fall Into Four Groups
  • Social Marketers In China Face Four Main Challenges
  • Recommendations

  • Augment Social Investments With A Clear Social Marketing Strategy
  • Supplemental Material

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