Trends Report

Best And Worst Of Brand Building Web Sites, 2007: Automotive

Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Automotive Brands

November 13th, 2007
Ron Rogowski, VP, Executive Partner
Ron Rogowski VP, Executive Partner
With contributors:
Harley Manning , Steven Geller

Summary

The automotive industry features some of the most recognized high-end brand names in the world including Audi, BMW, Lexus, Mercedes-Benz, and Porsche. But how good is the brand experience offered by major automotive Web sites? To find out, we graded the sites of five top automotive brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). Only the Lexus and Porsche sites managed to pass our Brand Image tests, and only Lexus passed our Brand Action tests.

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