Trends Report

Best And Worst Of Brand Building Web Sites, 2007: Consumer Electronics

Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Consumer Electronics Brands

November 30th, 2007
Ron Rogowski, VP, Executive Partner
Ron Rogowski VP, Executive Partner
With contributors:
Harley Manning , Steven Geller

Summary

The consumer electronics industry features some of the most recognized brand names in the world, like LG, Panasonic, Philips, Samsung, and Sony. But how good is the brand experience offered by major consumer electronics Web sites? To find out, we graded the sites of five top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). Only the Panasonic site managed to pass our Brand Image tests, and no site passed our Brand Action tests.

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