Trends Report

Best And Worst Of Brand Building Web Sites, 2008: Mobile Carriers

Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Four Top Mobile Carrier Brands

January 12th, 2009
Ron Rogowski, VP, Executive Partner
Ron Rogowski VP, Executive Partner
With contributors:
Rupa Shankar , Steven Geller

Summary

The mobile carrier industry features some of the most recognized brand names in the US, like AT&T, Sprint, T-Mobile, and Verizon. But how good is the online brand experience offered by these companies? To find out, we graded the sites of four top brands on how well they communicate their Brand Image and deliver value to customers (Brand Action). This document will analyze the results and provide further recommendations on how mobile carriers can build brand online.

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