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For B2C Marketing Professionals

Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

March 29, 2011


  • By Sarah Rotman Epps,
  • Seth Fowler
  • with J. P. Gownder,
  • Laura Wiramihardja

Why Read This Report

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with its own stories of success and failure. As new tablets and media products come out, the realm of what's possible will continue to expand, and media product strategists will have to continue to hone and develop their tablet products. We have compiled nine of the best practices for media apps on tablets, with examples of each.

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Table of Contents

  • Media Product Strategists Embrace Different App Models — And That's OK
  • Nine Best Practices For Media Apps On Tablets
  • Supplemental Material
  • Related Research Documents