Best Practice Report

Best Practices: Use Portfolio Management To Accelerate Your Mobile Strategy

February 24th, 2016
Margo Visitacion, Vice President, Principal Analyst
Margo Visitacion Vice President, Principal Analyst
With contributors:
Ted Schadler , Alex Cullen , Julie Ask , Michael Facemire , Jeffrey Hammond , Diane Lynch

Summary

Mobile is becoming the most important touchpoint to win, serve, and retain customers. But too many organizations struggle with how to shift mobile execution from one-off projects to become an integral part of a corporate business strategy. Mobile strategies are sustainable only when enterprise architects develop a cohesive framework for portfolio planning and execution that enables spending on the right investments, deploying resources and making partnering decisions at the right time, and establishing the right feedback loops to monitor performance and manage change.

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