Beyond Marketing: How Mobile Is Transforming McDonald's France
Use Mobile As The Catalyst For Digital Transformation
April 16, 2014
Why Read This Report
In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are just the first steps of a broader and more ambitious strategy: differentiating McDonald's brand experience and powering a future relationship marketing platform by enabling direct behavioral customer insights. This case study will demonstrate how McDonald's France is successfully delivering a differentiated experience at scale and transforming its business via mobile.
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Table of Contents
- Mobile Delivers Value To McDonald's Beyond Digital
- Planning And Strong Partnerships Were Key To Achieving Scale
- Think Big: Mobile Will Transform Your Entire Business
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