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For B2C Marketing Professionals

Beyond Marketing: How Mobile Is Transforming McDonald's France

Use Mobile As The Catalyst For Digital Transformation

April 16, 2014

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Why Read This Report

In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are just the first steps of a broader and more ambitious strategy: differentiating McDonald's brand experience and powering a future relationship marketing platform by enabling direct behavioral customer insights. This case study will demonstrate how McDonald's France is successfully delivering a differentiated experience at scale and transforming its business via mobile.

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Table of Contents

  • Mobile Delivers Value To McDonald's Beyond Digital
  • Planning And Strong Partnerships Were Key To Achieving Scale
  • RECOMMENDATIONS

  • Think Big: Mobile Will Transform Your Entire Business

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