Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Beyond Marketing: How Mobile Is Transforming McDonald's France

Use Mobile As The Catalyst For Digital Transformation

April 16, 2014

Primary author headshot


Why Read This Report

In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are just the first steps of a broader and more ambitious strategy: differentiating McDonald's brand experience and powering a future relationship marketing platform by enabling direct behavioral customer insights. This case study will demonstrate how McDonald's France is successfully delivering a differentiated experience at scale and transforming its business via mobile.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Mobile Delivers Value To McDonald's Beyond Digital
  • Planning And Strong Partnerships Were Key To Achieving Scale

  • Think Big: Mobile Will Transform Your Entire Business

Recommended Research