Report

Beyond ROI: Showcasing The True Impact Of Mobile Marketing

March 22nd, 2016
With Contributors:
Luca Paderni
Kasia Madej
and Laura Glazer

Summary

Mobile phones are ubiquitous, but the same cannot be said for sophisticated mobile marketing strategies within organizations. It's a classic chicken-or-egg problem: Marketers can't build a strong strategy without securing executive support and budget, but

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