Trends Report

Big Data's Big Meaning For Marketing

Use Big Data To Deliver Context And Personalization At Scale

May 28th, 2014
Brian Hopkins, VP, Emerging Tech Portfolio
Brian Hopkins VP, Emerging Tech Portfolio
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Kyle McNabb , Abigail Komlenic , Sarah Takvorian

Summary

In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the mom-and-pop shops of yesteryear could. Of course, the trouble is scale: There are simply too many customers, channels, and touchpoints to do so efficiently using human power alone. The solution? Big data. This report will explain how marketers can leverage big data to solve human-scale problems, and to better win, serve, and retain their customers.

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