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For B2C Marketing Professionals

Big Data's Big Meaning For Marketing

Use Big Data To Deliver Context And Personalization At Scale

May 28, 2014


Why Read This Report

In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the mom-and-pop shops of yesteryear could. Of course, the trouble is scale: There are simply too many customers, channels, and touchpoints to do so efficiently using human power alone. The solution? Big data. This report will explain how marketers can leverage big data to solve human-scale problems, and to better win, serve, and retain their customers.

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Table of Contents

  • The Data Explosion Has Changed How We Do Business
  • Big Data Helps Marketing Play A Big Role In Business Strategy
  • Embrace Big Data To Build A Contextual Marketing Engine

  • Big Data Will Shape Your Competitive Future
  • Supplemental Material
  • Related Research Documents

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