Trends Report

Black Friday — The Sale That Stole Christmas

What Can eBusiness Professionals Learn From Black Friday's Rocky Arrival In The UK?

February 9th, 2015
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
Michelle Beeson, null
Michelle Beeson
With contributors:
Patti Freeman Evans , Alex Causey

Summary

The 2014 holiday season was a roller coaster ride for many UK retailers. Black Friday arrived via the technology super highway from the US, with an unprecedented fanfare. For some it was highly successful: Sales patterns were skewed to earlier in the holiday season. But for many high-profile eBusiness professionals it was a car crash of a day, with unpleasant customer experience and career-impacting implications. Many major websites crashed, logistics failed, and, for some, margins suffered. But Black Friday outside the US has only just begun, and as it gains inevitable momentum, how will it affect retailers, logistics firms, payment providers, and other players in the eCommerce ecosystem across Europe?

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