Advanced Search

Save Or Share This Report

For Consumer Product Strategy Professionals

Blu-ray Can't Succeed With HD Video Alone

Why The Future Of Blu-ray Depends On Serving Multiplatform Viewers

July 8, 2009

Primary author headshot

Authors

Why Read This Report

It was just over a year ago that Blu-ray vanquished its long-time rival HD-DVD. Uptake for Blu-ray has been promising: A significant 7% of US households can play Blu-ray discs at home either on a PlayStation3 or a standalone Blu-ray player. This certainly pleases the Blu-ray manufacturers as well as the movie studios that fought hard to establish the high-quality, well-protected disc format. Yet the living-room environment that Blu-ray was designed to serve has disappeared for ever — viewers now have more ways to get a wider variety of video into their homes, and Blu-ray owners are among the most aggressive multiplatform viewers. Applying Forrester's Convenience Quotient methodology to some of the newest connected Blu-ray players, we conclude that only the most advanced connected Blu-ray players have a chance of shaping the consumer viewing habits of the future.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Also in Collection: Convenience Quotient

Table of Contents

  • Blu-ray Is In 7% Of All US Homes And Rising, But Its Future Remains Unclear
  • The Convenience Quotient Shows Blu-ray How To Lead, Not Follow
  • RECOMMENDATIONS

  • Media Companies Must Step Up To Make Blu-ray A Hit With Viewers
  • WHAT IT MEANS

  • In The Long Run, All Platforms Serve All Video Needs
  • Related Research Documents

Recommended Research