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For B2C Marketing Professionals

Boost Your Content Ecosystem With Video

How To Use Online Video Content To Drive Results

May 2, 2012

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Why Read This Report

Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages marketers can gain by using video content across their brand ecosystem, and presents three ways for marketers to apply online video as a content partner, catalyst, or creator.

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Table of Contents

  • Online Video Content Is A Growing Channel For Reach And Engagement
  • Video Content Drives Value Across The Customer Life Cycle
  • Spread Video Across Your Brand Ecosystem
  • Use A Variety Of Sources To Drive Video Deep Into Your Ecosystem

  • Work With Specialists When Creating And Partnering On Content
  • Related Research Documents