Trends Report

Boost Your Content Ecosystem With Video

How To Use Online Video Content To Drive Results

May 2nd, 2012
Darika Ahrens, null
Darika Ahrens
With contributors:
Shar VanBoskirk , Emily Riley , James McDavid

Summary

Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages marketers can gain by using video content across their brand ecosystem, and presents three ways for marketers to apply online video as a content partner, catalyst, or creator.

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