Brand Spotlight: The Best And Worst Of 2019

January 13th, 2020

Dipanjan Chatterjee VP, Principal Analyst

With contributors:

Keith Johnston , Nick Monroe , Alex Sobchuk , Diane Lynch

Summary

This report is about the best and worst of brand building in 2019, a year in which some iconic brands reinvented themselves while others struggled to remain relevant. Read this report to find out how brands like Disney, Facebook, Gillette, Gucci, Kraft Heinz, and Mastercard have fared and what that means for CMOs in 2020.

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This report is available for individual purchase ($1495).

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