Trends Report

Brand Resilience: Addressing The Critical Risks

How To Measure And Treat Risks To Your Reputation And Brand

May 12th, 2016
NH
Nick Hayes
With contributors:
Christopher McClean , Claire O'Malley , Peggy Dostie

Summary

In recent years, risk professionals’ struggles with reputational risk have come front and center, with countless major brands suffering disastrous impacts to their reputations. Executives typically believe that their company’s reputation is one of its most important assets; however, the measurement and management of reputational risk impacts is noticeably absent from enterprise risk frameworks such as COSO and Basel II. This report explains how to understand and qualify your organization’s reputational exposure so risk professionals can better protect this most important asset.

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