Trends Report

Brands Forget The Rules Of Modern Marketing When Crisis Hits

Manage Risk And Reputation With A Customer-Obsessed Approach

August 23rd, 2018
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
Jim Nail, null
Jim Nail
With contributors:
Brigitte Majewski , Caitlin Wall , Christine Turley

Summary

Bad news: Your brand crisis is inevitable. And your traditional crisis management protocol will only make it worse with its cold, corporate, "control and communicate" ways, entirely at odds with customer obsession. This report helps B2C marketers step up their role in crisis management, apply the rules of modern marketing to shift from mouthpiece to authentic dialog, and accelerate a brand's journey from crisis to recovery mode.

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