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For eBusiness & Channel Strategy Professionals

Brands, Here's The Size Of Your Digital Commerce Prize

Assessing The Digital Commerce Opportunity For Branded Manufacturers

November 16, 2018

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Why Read This Report

Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize. This report examines the factors that influence the digital market opportunity for brands and digital business professionals, including product type, regional differences in digital commerce markets around the world, and the organization's digital maturity.

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Table of Contents

  • For Brands, Digital Commerce Covers Many Things
  • Recommendations

  • Successful Brands Must Align Product Type And Digital Commerce Mix
  • Supplemental Material
  • Related Research Documents

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