Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Brands, Here's The Size Of Your Digital Commerce Prize

Assessing The Digital Commerce Opportunity For Branded Manufacturers

November 16, 2018


Why Read This Report

Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize. This report examines the factors that influence the digital market opportunity for brands and digital business professionals, including product type, regional differences in digital commerce markets around the world, and the organization's digital maturity.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • For Brands, Digital Commerce Covers Many Things
  • Recommendations

  • Successful Brands Must Align Product Type And Digital Commerce Mix
  • Supplemental Material
  • Related Research Documents

Recommended Research