Brands Forget The Rules Of Modern Marketing When Crisis Hits

Manage Risk And Reputation With A Customer-Obsessed Approach
August 23rd, 2018
With Contributors:
Caitlin Wall
and Christine Turley


Bad news: Your brand crisis is inevitable. And your traditional crisis management protocol will only make it worse with its cold, corporate, "control and communicate" ways, entirely at odds with customer obsession. This report helps B2C marketers step up

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.