Report

Brands Forget The Rules Of Modern Marketing When Crisis Hits

Manage Risk And Reputation With A Customer-Obsessed Approach
August 23rd, 2018
With Contributors:
Caitlin Wall
and Christine Turley

Summary

Bad news: Your brand crisis is inevitable. And your traditional crisis management protocol will only make it worse with its cold, corporate, "control and communicate" ways, entirely at odds with customer obsession. This report helps B2C marketers step up

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