Trends Report

Breakout Vendors: Content Intelligence For Marketing

Acrolinx, Idio, And Persado Use Content Intelligence To Raise Brands' Content Quality

March 23rd, 2017
Erna Alfred Liousas, null
Erna Alfred Liousas
Ryan Skinner, null
Ryan Skinner
With contributors:
Ted Schadler , Jeremy Swire , Peggy Dostie


Marketers understand the crucial role that content plays in their brands' growth and business development, but they lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing. Enter content intelligence vendors. Acrolinx automates brand consistency; Idio links content topic to customer interest; and Persado optimizes the emotional appeal of offer content. Each is winning big contracts with household name brands.

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