Trends Report

Brick And Mortar Retail Fights Back

Use Store Inventory To Win, Serve, And Retain Retail Customers

May 1st, 2014
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
Peter Sheldon, null
Peter Sheldon
Adam Silverman, null
Adam Silverman
With contributors:
Holger Kisker, Ph.D. , Victoria Boutan

Summary

Consumers have fallen out of love with stores. They can (and do) buy anything they like online, but miss the immediacy of an in-store purchase. Amazon's formidable supply chain investments continue to shrink the gap between order and fulfillment, but retailers are fighting back. They are using their stores for order fulfillment in a strategy that has the potential to beat Amazon at its own game. The local fulfillment boxing match is in full swing and offers new opportunities for retailers to thrive in a changing market. This report describes how AD&D professionals can select and implement the right packaged applications to bridge the immediacy gap with expedited, same day, or even same hour fulfillment.

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