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For B2C Marketing Professionals

Bridge The Divide Between Social Marketing And Compliance

Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers

June 22, 2017

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Why Read This Brief

Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even greater hurdles shaped by these industries' intense legal and compliance scrutiny. We profile three regulated brands whose successful social programs feature valuable tactics applicable to all industries. Read this report to learn how proactive preparation and collaboration counter compliance-based roadblocks to your social programs.

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Table of Contents

  • Compliance Will Limit Social Media Success, If You Let It
  • Your Approach, Not The Regulation, Dictates Social Marketing Success
  • Apply Best Practices From Your Heavily Regulated Peers
  • Recommendations

  • Achieve Marketing Agility With A Formal Compliance Approach
  • Supplemental Material
  • Related Research Documents

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