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For Customer Experience Professionals

Bridge The Gap Between CX Strategy And Digital Customer Experience

July 13, 2015

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Why Read This Report

Even a well-defined customer experience (CX) strategy is no guarantee that your digital CX ambitions will ever see the light of day. While the benefits of good digital CX are clear, internal challenges impede firms' abilities to execute CX strategy in digital touchpoints. This report explores the reasons why and explains the skills and practices that successful CX pros use to improve digital execution.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Done Right, Digital CX Is A Beautiful Thing
  • Roll Up Your Sleeves And Get To Work
  • Recommendations

  • Improve Digital CX Execution With Persistence
  • Supplemental Material

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