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For Customer Experience Professionals

Bridge The Gap From CX Strategy To Digital CX

January 23, 2017

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Why Read This Report

Even a well-defined customer experience (CX) strategy is no guarantee that your CX ambitions, digital or otherwise, will ever see the light of day. And translating that CX strategy into digital CX in particular — even though its benefits are clear — is especially tricky because of a unique set of internal challenges. This report identifies those challenges and explains the skills and practices that successful CX pros use to overcome them. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Done Right, Digital CX Wins Hearts And Minds
  • Apply Three Practices To Overcome The Barriers To Great Digital CX
  • Recommendations

  • How To Get Started With Improving Your Digital CX Execution
  • Supplemental Material
  • Related Research Documents

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