Brief: Turn Pain Into Profits Through Omnichannel Returns

Omnichannel returns, which allow customers to return online orders to a physical store, are a standard offering for most leading multichannel retailers. But even with this customer-centric capability in place, returns remain a significant drain on both net sales results and operational resources. To optimize this service, questions that eBusiness professionals need to ask include: How can online orders returned to stores be managed to minimize costs? Do legacy return policies still best serve the customer and the retailer in an omnichannel environment? How can accepting in-store returns for online orders be used to create a competitive advantage? Leaving these types of questions unanswered could mean that opportunities are being missed to minimize the cost of returns, optimize sell-through of returned products, and possibly even maximize total enterprise sales. This report will expose eBusiness professionals to a number of best practices that will help them identify these opportunities when offering omnichannel returns.