Brief: Buy Social Point Solutions, Not Social Suites

June 19th, 2015

Nate Elliott

With contributors:

Luca S. Paderni , Erna Alfred Liousas , Allison Smith , Kim Celestre , Wei-ming Egelman

Summary

More than two-thirds of avid social marketers believe it's more effective for them to buy all their social tools from a single vendor than to buy social point solutions from several different vendors — but they couldn't be more wrong. This report reveals the problems with social suites and explains why marketers should choose social point solutions instead.

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