Trends Report

Brief: Adaptive Intelligence Powers The Data Economy In China

Embrace Real-Time Multidirectional Data Sharing To Deliver Customer Obsession

January 11th, 2016
With contributors:
Alex Cullen , Michael Barnes , Fatemeh Khatibloo , Alice Ma , Bill Nagel

Summary

Companies used to leverage their internal data assets for the sole purpose of understanding their customers, partners, and market landscape. But in the age of the customer, they must take a more open approach, enabled by adaptive intelligence, to get holistic and contextual insights into the entire value ecosystem. This report helps enterprise architecture professionals understand the technical cornerstones of adaptive intelligence and the adaptive intelligence-driven landscape and practices of the data economy in China.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.