Trends Report

Brief: Boosting Channel Partner Engagement

Partner Engagement Begets Partner Experience, Which Begets Partner Productivity

January 5th, 2015
Tim Harmon, null
Tim Harmon
With contributors:
Peter O'Neill , Jacob Milender

Summary

Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and productivity. Yet channel partner engagement is flagging. For example, partner portal utilization in the tech industry hovers abysmally in the low teens. This report for eBusiness & channel strategy professionals identifies inhibitors to partners' use of partner portals and key actions to boost partner engagement.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.