Trends Report

Brief: CIOs Unleash Business Value To Sustain Success In The Age Of The Customer

Rising Customer Expectations Push CIOs Into An All-Important New Role

August 27th, 2015
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , Marc Cecere , Rachael Klehm , Peter Harrison

Summary

Rising customer expectations are pushing companies to deliver more sustainable business value. As CEOs need to drive up revenues and profitability, they are challenging CIOs to drive business value through technology. This brief serves as a quick guide to some of our most relevant CIO research to help drive business value. Use the endnote references to go deeper into each topic, and explore the ways you must transform your role to drive business value.

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