Trends Report

Brief: Connect With The Power Of Microvideo

Learn The Basics Of Microvideo

March 10th, 2015
Erna Alfred Liousas, null
Erna Alfred Liousas
With contributors:
Mary Pilecki , Mike Carpenter

Summary

Marketing leadership professionals are missing a key opportunity to connect with customers through microvideo channels. It's increasingly difficult to keep the attention of customers, and these channels provide information in bite-sized formats, making the most of mobile moments. In this report, Forrester introduces marketers to the concept of microvideo. Marketing leadership professionals will learn its nuances and how brands use it to connect with customers emotionally.

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