Trends Report

Brief: Cultural And People Challenges Delay Enterprise Intelligence

October 10th, 2014
Jody Sarno, null
Jody Sarno
With contributors:
Mary Pilecki , Olivia French

Summary

Increased competitive pressures, global economic challenges, and increasingly demanding customers have firms seeking ways to transform into customer-centric organizations. These changes have taken their toll on customer insights (CI) teams, as the amount of customer data is enormous and the demand to harness it has never been greater. Global CI professionals and marketing leaders took the Forrester Intelligent Enterprise Maturity Self-Assessment, and this report explores the results. Learn how the current state of firms' cultural and people challenges are impeding organizational maturity and slowing the transformation into an intelligent enterprise.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.