Save or Share this Report

For Enterprise Architecture Professionals

Brief: Data Governance Disrupts The MDM Status Quo

October 9, 2014

Primary author headshot


  • By Michele Goetz
  • with Leslie Owens,
  • Deepti Datta,
  • Abigail Komlenic

Why Read This Brief

When data from internal and external sources collide, organizations get a better view and understanding of customers. But when old and new data management principles collide — as they do in light of big data — organizations struggle to find a win-win path forward. Sure, data scientists might skip over significant data governance efforts in favor of speed and agility, but when an organization needs to align insights with operations and actions, all roads lead to master data management (MDM). Without an MDM strategy, data stays in a chaotic state — domains are undefined, entities exhibit no relationships, context of entities is ambiguous due to a lack of attributes, and consistent intelligence is lost. Architects know they need subject matter experts within the business to participate and own their stewardship responsibilities. But MDM tools are not business friendly or supportive of less technical roles and processes. However, MDM technology is changing. This report should spur architects to challenge their strategic vendors to modernize.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).


Recommended Research