Trends Report

Brief: Digital Reinvention Is The Key To Future Growth

CIOs Can Learn From Telstra's Attempts To Renew Its Core Business While Innovating In Market Adjacencies

December 8th, 2015
Michael Barnes, null
Michael Barnes
Tim Sheedy, null
Tim Sheedy
With contributors:
Erna Esa , Bill Nagel

Summary

Telstra is betting big on its ability to transform itself by renewing its core business operations and capabilities while simultaneously embracing new growth opportunities. This need for digital transformation is now common to most large organizations regardless of industry or geography. CIOs and other technology management leaders can learn from Telstra's experience and apply these lessons to their own organizations' digital transformation initiatives.

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