Trends Report

Brief: Digital Video Ad Fraud Robs Marketers And Publishers Alike

No One Is Immune; Everyone Needs To Take Action

October 9th, 2015
Susan Bidel, null
Susan Bidel
With contributors:
Luca S. Paderni , Wei-ming Egelman

Summary

Marketers and publishers alike take a loss when fraudsters successfully target the most valuable ad inventory: video. Brand marketers, who wield the largest budgets and pay the highest CPM rates, question their investments, and premium publishers' audience quality is tainted and engagement metrics compromised. B2C marketing professionals should read this report to learn what publishers and marketers must do to battle digital video advertising fraud.

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