Trends Report

Brief: Don't Hinge Health Insurance Loyalty On Incentives

Use Data And Analytics To Build Consumer Trust And Longer-Lasting Engagement

November 18th, 2015
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
With contributors:
Srividya Sridharan , Carlton Doty , Rebecca McAdams , Peter Harrison

Summary

Consumers have more control over their health coverage decisions than ever before, and health insurers need to get better at building relationships with those consumers. But this shift isn't going to be easy. Consumers have very little reason to engage with health insurers, and they will force the plans, accustomed to efficiently processing claims and managing the needs of business buyers, to overhaul their approach to customer engagement and retention. This brief explores how customer insights professionals at health plans can get on the path to customer loyalty.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.