Trends Report

Brief: Don't Talk To Me About APIs!

Different Language May Help Executives Understand APIs

May 12th, 2016
Randy Heffner, null
Randy Heffner
With contributors:
Christopher Mines , Taylor Turrisi

Summary

There's a potential pothole in the road to an API-rich business strategy: The term "application programming interfaces (APIs)" is one only a techie can love. The term may obscure the critical role APIs can play in digital business transformation. Building on a series of inquiry conversations and Forrester events, this brief offers ideas for alternate language that AD&D pros can use. Different language fosters different perspectives that may bring executives to an epiphany of understanding APIs as a business concept and initiative.

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