Trends Report

Brief: Don't Worry About Encrypted Search

Multiple Data Sources Can Help You Pivot To Discovery Marketing

June 3rd, 2014
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Collin Colburn , Elizabeth Komar

Summary

In September 2013, Google confirmed that it had restricted access to all organic search activity. Several months later, in April 2014, the company had also blocked paid search query data. No doubt managing search marketing programs without keyword data requires an adjustment. But this might be just the kick you need to pivot to discovery enablement. This report outlines sources of intelligence that search marketers can use in the absence of keyword data.

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