Brief: Get The Most Out Of Stakeholder Meetings

May 12th, 2014

Anthony Mullen

With contributors:

Melissa Parrish , Emily Kwan , Olivia French

Summary

Stakeholder meetings make or break your emerging touchpoint marketing program. To make progress, you need to ensure you are prepared not just to profile the current opportunity but also to take the steps and gather the resources you need to move to the next phase. Emerging touchpoints require a higher degree of collaboration and trust with stakeholders to mitigate risk as well as uncover the true value of a touchpoint. Having a view of how your activity supports the brand vision is something that will be of importance to the majority of stakeholders, and a clear alignment to the brand vision will increase the weight of your proposition. This report will provide you with key questions you need to help prepare, run, and react to stakeholder meetings.

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