Brief: How Customer Data Elevates Experiences

March 30th, 2015

Tony Costa

Corey Stearns

With contributor:

John Dalton

Summary

Companies now have access to an abundance of customer data. At the same time, customer attitudes regarding the use of customer data are shifting. Today's customers expect companies to make use of their data to improve their experiences and interactions with the company. In response, customer experience (CX) pros are rising to the challenge. This brief provides concrete examples of how CX pros use data to boost their understanding of customers, elevate experience delivery, and improve customer service.

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