The user experience (UX) field is a talent market in transition. Firms aren't the only ones that now see the strategic value of user experience; so do user experience professionals. And UX talent are adjusting their expectations accordingly, becoming increasingly discerning in assessing if a company truly understands and values user experience. To win top candidates, customer experience (CX) professionals must look inward and consider how well they have set themselves up to deliver great user experiences — and then make that as evident as possible to candidates.